​Are you planning to buy diamond jewellery or add diamonds to your investment portfolio. If you are, you’ll want to look for reliable diamond merchants. By doing this, you’ll have the assurance that you’ll receive genuine and high-quality products and ensure you’ll get the best possible value for your money.

Don’t know how to choose the right diamond brokers? Consider the following factors:

Extensive experience

As much as possible, you’ll want to choose a merchant who has years of experience in the field. This way, you’ll know you’re buying diamonds from a company who knows the ins and outs of the diamond industry and has access to the best possible products.

Wide range of options

Find a diamond merchant who gives you plenty of options to choose from. They should have traditional white diamonds as well as fancy coloured diamonds like Argyle pink diamonds. They must offer loose diamonds as well as diamonds on jewellery so they can cater to both to investors and retail customers.

Knowledgeable staff

If you’re not really familiar with diamonds, you’ll want to buy your diamonds from a company who can answer all your questions and give you all the information you need in layman’s terms. This will help you make an informed decision and ensure you’re getting your money’s worth.

Great customer service

Buying diamonds is a major investment, so you want to have a jeweller who is patient enough to guide you through the process. This is particularly true if you’re getting a custom-designed engagement ring, since you’ll need to work with the jeweller from the design stage up until you take the ring home with you.

Reasonable prices

Obviously, you should be prepared to spend a substantial amount when you purchase a diamond. Still, you should ensure that your jeweller offers reasonable prices and does not overcharge on their products.

There are lots of diamond merchants nowadays, but not all of them are created equal. Take note of the factors above to find the best possible merchant.